Pronounced as, Red and Reed-worthy :)
http://www.scientificamerican.com/article.cfm?id=long-live-the-web
http://www.uu.se/news/news_item.php?typ=pm&id=1173
http://www.princeton.edu/main/news/archive/S28/71/63S75/index.xml?section=topstories
http://www.nytimes.com/2010/11/03/opinion/03friedman.html?hp