Pronounced as, Red and Reed-worthy :)
http://www.theinquirer.net/inquirer/feature/1735712/professor-wendy-hall-speaks
http://www.computerworld.com/s/article/9189179/Regulators_blame_computer_algorithm_for_stock_market_flash_crash_
http://www.k-state.edu/media/newsreleases/sept10/cisaward92910.html